The mission of Green Circle Salons is to provide a sustainable salon solution to recover and repurpose beauty waste — helping to ensure that we not only serve our customers holistically, but also help keep the planet beautiful and clean.
Certified B Corps are leaders of a global movement of people using business as a force for good — honest, ethical, communal, purpose-driven, responsible, and sustainable. Audited every two years by the independent non-profit B-Lab Company, these companies share best practices in an active purpose-driven network.
Caring for the world has been part of Aveda's mission since 1978. Aveda has always been cruelty-free, is fully vegan as of 2021, and continues to improve product manufacturing and packaging.

Certified B Corps meet the highest standards of social and environmental performance, transparency, and accountability — using business as a force for good.

Green Circle Salons recover and repurpose beauty waste — hair, foils, color, papers — keeping it out of landfills and waterways.

Proud recipient of the City of Inver Grove Heights 2024 Gold Sustainability recognition.
Small facts, big impact
- Aveda has manufactured with wind power for over 10 years through renewable energy credits and carbon offsets.
- In 2020, Aveda installed a 900kW solar array at their headquarters, providing ~50% of the facility's annual demand.
- Aveda has raised nearly $65M since 1999 to protect and provide clean water globally.
- As of July 2019, all Aveda products manufactured are 100% vegan.

